magazine covers comparison

Media Magazine Covers Evaluation
The two magazine covers i am going to be evaluating are ‘In the Night Garden’ and ‘COMPANY’. It is clear from just briefly looking at the front covers that the two magazines are aimed at completely different people in two respects: age and interest.
‘COMPANY’s target audience I believe is primarily women, particularly around the ages of 16-25. I have come to this conclusion because of the use of bold, bright, feminine colouring of the fonts with a mix of both serif and sans-serif to give it a young, trendy and sophisticated edge which would attract their target audience. The use of well known celebrities on the front cover will captivate the audience and try and entice them into purchasing the magazine as the audience may be intrigued about the article concerning the celebrity. By giving snippets of the content of the magazine it lures the audience in because they may feel intrigued to know the rest of that article.
‘In the Night Garden’ attracts a target audience of very young children as it is based on a TV programme for that age group, specifically those at toddler age. The producers and designers attract consumers by using mainly pictures of the characters from the programme to make the children excited and want the magazine. The fact that the magazine also comes with a free toy and stickers entices the parents to buy this magazine for their children because they feel they’re getting a good deal even if the magazine has very little and simple content, because it is advertised with a free gift people are immediately attracted to it.
The institution responsible for producing the ‘In the Night Garden’ magazine is the BBC. We can tell this as on the front cover there is both the BBC logo and the logo for the company within the BBC known as CBEEBIES. However with the ‘COMPANY’ magazine it was not as obvious as to which institution was responsible for it as it gives no indication on the front cover so I had to research it on the internet and the institution that I found was called hearst digital.